“RUNNING A BUSINESS IS ALL SMOOTH SAILING.”
- SAID NO ONE EVER.
As much as we plan and prepare to make business operations seamless week to week, we are bound to occasionally hit a snag. This was more apparent than ever in 2020 with the global pandemic. When blindsided by these challenges, it can often lead to quick reactionary marketing decisions that may not be the best message to deliver to your customers.
In this blog, we've outlined a series of "trouble scenarios" and ways to get your golf club out of a bind using your app. By learning more about these slightly out-of-the-box best practices, hopefully, you'll feel more proactive communicating to your customers and maybe even find marketing opportunities when faced with similar challenges.
1. LAST MINUTE OUTING CANCELATION - HOW TO FILL YOUR TEE SHEET
Have you planned on having a packed course due to a scheduled outing and then the day before this planned event, the tournament organizer has to cancel? This can be a headache, especially because you probably spent that week turning golfers away, who wanted to play at your course. If in this position, sending a push notification to your app audience is a fast and effective way to fill your tee sheet. Put together a Skins Event or Course Contest that is available to any golfers showing up for the day. Your message could take them right to the live leaderboard and encourage them to come test their luck. Then direct users right to your booking engine to view and make tee times in the app within a couple of clicks. Learn more...
2. UPCOMING EVENT REGISTRATIONS - HOW TO AVOID ENDLESS CALLS TO THE SHOP
Your big annual tournament is coming up and you need a way to keep track of everyone that registers. Your phone lines start filling up, forcing your pro shop staff to take time away from the customers in line to take down all of their information and write down a credit card number over the phone. Wouldn’t it just be easier if you could email out a link and also make it available on your website? The Gallus Golf Tournament Wizard has an integrated online registration system that allows users to sign up for the event and even pay, without needing to talk to anyone at the course! Learn more...
3. COURSE RENOVATION OR UPDATE
Whether you are experiencing unpredictable weather or planned course renovation, it’s always a good idea to keep your golfers in the loop with any on-course updates for the day. When these scenarios come up abruptly it can be difficult to notify golfers of an update or to kindly abide by the on-course change in play, such as cart path only due to heavy rains. This is when a pop-up message at app open becomes a quick and seamless solution to notifying your golfers about course updates for the day. You may be thinking sending out an email to your whole database is just as easy and will be received by a larger audience. That is correct, however, broadcasting a message about your course being in a less desirable condition can have a lingering effect of keeping customers away from your course. By placing a pop-up message at app open, only golfers who are actively using the app will be notified of the course update or instructions. Using pop-ups allows you to add an image to the message, making your golfers aware of what to prepare for on a particular hole. Learn more...
4. GET THE WORD OUT ABOUT... WHATEVER THE WORD HAPPENS TO BE
Your facility is constantly improving overall conditions. Let your patrons know. Your mobile app can have both a featured news banner at the top of the home screen and a pop-up message during a strategic part of their journey to let them know all about what’s been going on. Set an app-open pop-up so they can read up on the news and go forth to enjoy the facility you’ve worked so hard to improve. The Vinoy Golf Club in St. Petersburg, Florida, updates their featured news banner every morning with the “Super Stats” for the day including what to look out for on the course. This is a great interactive way to get your users looking in the same spot for the message they want to see. Learn more...
5. CONNECT WITH NEW TOURNAMENT PLAYERS & MTS PARTICIPANTS
Your course will be packed with players for an upcoming outing and those that keep score and are included in your Monthly Tournament Series. Some of these players may frequent your course, but others it’s their first time. You may think having manicured fairways and pristine greens will keep them coming back, but it’s not always that easy to keep your club top of mind. Take advantage of tournament days by promoting your app for live scoring, golf GPS, and tournament-specific offers. This will not only provide a positive course experience but also the opportunity for you to market to these new customers.
The Monthly Tournament Series is a great way to get players interacting with your app. Best news of all, it’s already built for you - you just need a plan to recognize your top placing golfers (everything is better when a prize is involved). Learn more about the Monthly Tournament Series...
6. COMMUNICATE WITH LEAGUES IN A SNAP
Today’s the day for your biggest league of the week. A delay earlier in the day is causing you to push everyone’s tee time back, but how do you get a quick message out to them that they’ll actually read? Gallus Golf’s push notifications feature has the ability to send a message out to a select group of recipients, allowing you to send the message out to your league members and get back to business. All it takes is a list of who needs the memo and about 30 seconds to type out the message. Learn more...
7. SAY GOODBYE TO PAPER PUNCH CARDS
A customer walks into the pro shop and laments that they almost had enough punches to get a free round of golf, forcing you to either take them at their word or be the bad guy by telling them they need to start over. What if your app could keep track of everyone’s loyalty balance without the risk of them losing a flimsy piece of paper? The Gallus Golf loyalty program supports both a punch card and points-based system, giving your patrons around-the-clock access to their loyalty balance so they can earn up to that free round they’ve been looking forward to. Learn more...
8. DIRECT FOOT TRAFFIC TO YOUR OPERATIONS NEEDING HELP
When it comes to email marketing, we know promoting greens fee specials will get your golfers to your course, but often, food & beverage or merchandise specials are overlooked. With the combination of push notifications and pop-ups, your specials will remain top of mind, unlike emails that are frequently read and then forgotten the next day.
9. DRIVING RANGE GOLF GPS
The Golf GPS feature for driving range facilities is easy to set up and allows for your golfers to have accurate yardage to range targets no matter what their location is on the driving range. No longer will your staff need to post grass tee yardages on a daily or weekly basis. Learn more...
10. NON-GOLF - EXPAND YOUR APP TO YOUR NEIGHBORHOOD
Your main reason for building your custom app was to utilize all the great features within. BUT, the app has more capabilities than just golf! Make your app a hub for everything going on in your community, at your resort, or at your club. Include events registration links and calendars for events outside golf. It’s easy to create a folder on the Home Screen with a few taps that will lead app users right to event sign-up. Highlight your restaurant and allow people to book their next table through the app - or order their next meal for pickup or delivery. The opportunities are endless outside of just golf features in your mobile app.
11. PACE OF PLAY - SHORT STAFFED? NO TIME TO GET ON THE COURSE? MONITOR FROM THE APP
Monitor the place of play of golfers on your course in the backend of your dashboard. Is a group moving too slow? Send them a targeted push right from the golf shop computer and monitor their progress. In your app dashboard, it’ll tell you the approximate time it has taken them based on their interactions with the GPS and Scorecard tools.