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Gallus News | Gallus Golf To Host Educational Webinar On November 13th Featuring Launch Of New Marketing Tech Including Artificial Intelligence

Written by Super User

Gallus Golf To Host Educational Webinar On November 13th Featuring Launch of New Marketing Tech Including Artificial Intelligence

Featured in The Golf Wire on November 7th, 2018

On November 13th, Gallus Golf will hold an educational webinar on a groundbreaking new feature they are launching. For years Gallus has been the leader in this space, and that trend continues with the capability to reach specific individuals or specific groups of individuals with custom messaging and offers available right on their smartphones.

Golf and Country Clubs will be able to define a specific audience to communicate with and send tailored messages directly to these individuals. Plus, create offers to the targeted individuals designed to be highly relevant to them based on their interactions or behaviors at the club. Just one example, post-tournament bounce-back offers can be directed to the smartphones of those who participated in the event to drive them back to the club. Gallus emphasizes that the sky is the limit here, saying that any reason a club can think it should reach out to any individual or group can be incorporated into this new feature.

Additionally, Gallus has partnered with Cognistx, to apply a layer of Artificial Intelligence to this process, allowing the technology Gallus provides the club to begin to learn how each individual behaves based on the messaging and offers being sent to them in order to optimize the engagement and experience each customer has.

Innovation and marketing solutions have been a continued mindset for Gallus Golf and providing these user-friendly tools to their partnered clubs is sure to result in an enhanced customer experience. “It is always exciting to deliver the new tools we’ve been working on to our clients, and I am really looking forward to getting this release into our customer’s hands” says Jason Wilson, Gallus Golf CEO. “Adding the Artificial Intelligence component has been on our roadmap, and we are thrilled to have Cognistx as a partner to help us realize this.”

“We are very excited to partner with Gallus Golf in delivering AI driven offers and customer optimizations utilizing our OfferNet™ platform,” says, Sanjay Chopra, Cognistx CEO.

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