Loyal customers are the lifeblood of any golf course’s business. Having clients who come to golf at your course on a regular basis is a vital revenue stream—and those golfers are a valuable resource you need to retain.
For loyal customers to remain loyal, the experience at your course has to remain excellent. But you can also provide good experiences for them when they’re away from your course, specifically online.
Engaging with your customers online is a super effective way to make them feel seen and recognized, and it isn’t hard to do. If you’ve got a phone or computer, you can start reaching out to your clients wherever they are, and we’ve got a few ideas to help you get started.
1. Remember special occasions.
Reaching out on a customer’s birthday is a great way to show them that they are important to your business. Sending personalized emails is simple with email automation, especially if you have a large catalog of customers. Beyond birthdays, consider sending thank you emails on customers’ sign-up anniversaries to recognize their loyalty and support of your course. With a simple email, you can easily reach out to your customers and let them know that you remember and appreciate them.
2. Reach them through your mobile app.
One of the best ways to communicate quickly and effectively with your customers is through your mobile app. Whether it be a last-minute weather delay push notification, or a pop-up to remind people to order at the turn, your mobile app is a great resource for reaching your customers in a timely manner. Loop in special occasions to your messaging through the app. You can send a birthday push to individuals on their birthday to let them know you’re thinking of them and maybe give them a special offer in the Offer Locker! This works well with bounce-back offers too.
3. Be active and available on social media.
It’s not uncommon for golf courses to have social media accounts. It’s also not uncommon for those accounts to go months between posts. Creating a social media account that is active is a great way for customers to feel a stronger connection to your business. Posting on a regular basis shows that your account is alive and well and that clients can reach you and not be ignored. Try actively asking questions in your posts that encourage your followers to comment and interact. If your posts are receiving likes and comments, go the extra mile and respond to customers who comment on your content! Social media can show that you hear what your golfers have to say.
4. Build your customer database.
Having a thorough, accurate customer database isn’t exactly something your golfers will see directly. But building and maintaining a database of your customers means your system can automatically log every interaction you have with those customers—which means faster check-ins, personalized service, targeted offers, easier transactions, and more. Collecting and organizing information on your loyal customers ensures that you and your team will have everything necessary to personalize the experience.
Technology is your best friend when it comes to engaging with your customers, whether they’re in your pro shop or at home. Tools like foreUP provides can help you get the most out of every interaction with clients and make sure those loyal customers continue to love every experience they have with your course, online and off.